Centenary Celebrations Winner

To celebrate the last century of the RSA's Student design awards this years motion picture centered around celebrating the last 100 years of the SDA's. My solution used simple shape symbolism to break down complicated concepts such as cooperation and innovation.

The main challenge in this project was in effectively portraying the rich history of innovation and impact the RSA has led. In putting a major focus on research, from the original ideas and people which created the RSA and the SDA's to developing target audience profiles. the key to solving this challenge was in knowing exactly what this project means, the history that has led to it and who it is for.

With the use of vivid colors, impactful scenes and fluid transitions the SDA judges were so impressed with the animation and how it represented their brand and journey it won the brief out of over 300 entries.