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West Kerry Brewery
Project type
Brand Identity and Product Design
Assignment
College Project
For this project the task was re-branding a craft beer company from logo to copy-writing as-well as a carrying box. The solution centred around the eco-friendly values of West Kerry Brewery.
The first step was designing a Robin, the Celtic symbol of good luck and happiness, facing west off the dingle peninsula and over the Atlantic. The bird is made up of hops which is what gives beer its flavour, with West Kerry Brewery taking pride in their sourcing of locally grown hops.
Designing the beer labels involved created a series of assets following the themes and combining an animal and the flavour profile of the brew surrounded by framing decorative elements.
as-well as this I designed two carrying cases capable of carrying four cans of beer each to showcase the viability of the design across products.
