StreamWise

In this project me and another student were tasked with reducing the digital waste of the nuclear family. Through our research we discovered the extent of the Co2 emissions released from streaming and the amount of wasteful streaming people produce, with over 100g of Co2 being released with every hour of video streaming.

To determine an effective approach to tackling the issue we developed a series of surveys which we distributed through social media to understand the mindset and attitude towards this problem in the general population. Two of the main insights being 71% of respondents were unaware of the Co2 emissions caused by streaming, as-well as 64% of respondents were willing to change their streaming habits once educated of the damage being caused.

To tackle this problem we chose to design an app that friends and family can use to learn the effects of streaming and compete with one another to hit Co2 reduction goals. We also designed an advertising campaign to spread awareness of the issue as-well as the solution. The main goal of this campaign is change through education and gentle and engaging reduction goals.